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Your college placement cell is not fighting for you
Placement cells work for the top 20%. If you are not in that bracket already, the system does not have a plan for you. It will not cold email on your behalf, it will not follow up, and it will not personalise anything. You are on your own, and it has always been that way.
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You do not know who to email or what to say
Even students who want to reach out get stuck here. Who exactly do you write to at a company? What do you say that does not sound like every other student? How do you make it sound like you actually know something about them? These are not easy questions, and nobody teaches you how to answer them.
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You sent a few emails, heard nothing, and stopped
This is the most common story. Three emails, zero replies, conclusion: cold email does not work. But the real reason is that three emails is not a sample size. The students who get results from cold outreach send dozens. The problem was never the channel. It was the effort required to use it properly.
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LinkedIn and job boards are a lottery you are losing
When you apply through a job portal, your application goes into a pile with five hundred others. Most never get read. At a startup, the founder is often three clicks away and still reads their own email. Cold email bypasses the pile entirely. You land directly in the inbox of someone who can say yes on the spot. That is a different game, and almost no one is playing it.